CCA Powered Dev

With Great Power Comes Great Irresponsibility

Posted by Ed Sirianno on 11.8.2013
Ed Sirianno
with-great-power-comes-great-responsibility-spider-man
I'm a fan of Seth Godin, and have been since Purple Cow, one of his very first books. 

Here's another one of his snaps of wisdom. It reminded me of a conversation I had with a VP of Marketing and Communications at a well known University this week.

It's possible that Peter Parker was uninformed.

Organizations tend to view "responsiblity" as doing the safe, proven and traditional tasks, because to do anything else is too risky. The more successful they become, the less inclined they are to explore the edges.

In fact, organizations with reach and leverage ought to be taking more risks, doing more generous work and creating bolder art. That's the most responsible thing they can do.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Subscribe to Email Updates

Recent Posts