What's new in the higher education and marketing worlds? Want to catch up on some reading? Start with these links. Every month, we'll round up a mix of stories, blog posts, and more that may be of interest to you. Here's the July 2015 list.
This Is Irrefutable Evidence Of The Value Of A Humanities Education. Carolyn Gregoire; The Huffington Post. "The proof is in the pudding: Stereotypes and statistics asides, a number of liberal arts and social sciences majors go on to have successful careers in a variety of fields, including business, tech, law and politics."
Eight Tweets, Eight Tips. Keri Rursch and Sam Schlouch; Inside Higher Ed. "This year’s College Media Conference provided great insight and fueled conversations that continued long after the sessions. As is often the case, the biggest takeaways came through loud and clear on Twitter."
Gates Foundation seeks to ease federal financial aid process. Donna Gordon Blankinship; Associated Press. "Two million more young people could get the financial aid they need to go to college if the federal government makes it easier to fill out its financial aid forms, the Bill & Melinda Gates Foundation said Wednesday."Google Improves Gmail’s Spam Filters, Launches New Analytics Tool For Bulk Senders. Frederic Lardinois; TechCrunch. "While the service always used machine learning to figure out what was (and wasn’t) unwanted email, it now uses a more sophisticated neural networking approach to analyze incoming messages."
In Students' Minds, Textbooks Are Increasingly Optional Purchases. Jeffrey R. Young; The Chronicle of Higher Education. "The average amount that college students spend on course materials appears to be declining. But not necessarily because textbooks are cheaper."
Building an Ecosystem of Higher Education Innovation. Rahul Choudaha, Ph.D.; The Huffington Post. "The confluence of cost and funding pressures, technology-enabled learning innovations and new paradigms of quality and teaching will continue to force higher education institutions to redefine their value."
Universities Where the Most Freshmen Commute. Devon Haynie; U.S. News & World Report. "On average, about 19 percent of freshmen commuted or lived off campus in fall of 2013, according to data reported to U.S. News by 245 ranked National Universities."