Ready for the next installment of higher education and marketing news? Here's what we're reading this month (and in case you missed it, last month, too).
New Data Gives Clearer Picture of Student Debt. Susan Dynarski; New York Times. "Today, most borrowers are older and have attended a for-profit or community college. A decade ago, the typical borrower was a traditional student at a four-year college."
How companies like Converse and HubSpot are training future employees before they even graduate college. Ian Cross; Business Insider. "The old 'learning by doing' adage can't be stressed enough when it comes to preparing college students for the working world. Business executives who dedicate their time to shaping the skills and knowledge of their future employees will find they reap the biggest rewards."
3 Revealing Truths That Question Everything You Know About Email. John Bonini; Litmus. "Opens and clicks, for example, are measured in every software imaginable. And while this data can be handy, it doesn't suggest success—or failure—in and of itself. Yet this is how many—if not most—email campaigns are measured in regards to success."
Bloomberg Launches Marketing Analytics Tool. Natasha Madov; Advertising Age. "The tool will integrate Bloomberg's own financial data into MarketShare's Benchmark:Media application to help advertisers evaluate how to optimize their ad spending among the Bloomberg properties."
10 Best College Majors for a Lucrative Career. Stacy Rapacon; Kiplinger. "We looked for courses of study that tend to lead to fat paychecks—both right out of school and farther along your career path. We also sought out majors that are in high demand based on recent online job postings as well as long-term growth expectations for related occupations."
New Tools to Help Students Make Informed Decisions About Higher Education. Jason Furman and Sandra Black; White House blog. "For the first time, students and their advisors can search for the earnings of students who attended an institution, along with the most up-to-date information about other measures of a college's quality, including the percentage of students who graduate or repay their loans."
23 Marketing Tactics That Cost Time, Not Money. Neil Patel; Entrepreneur. "Twitter is a killer marketing platform. With its instant reach and massive output, Twitter can produce high levels of referral traffic, plenty of brand exposure, and nonstop social buzz."
Customer Service Is Not A Four-Letter Word. Deborah Maue; Inside Higher Ed. "Understanding their perspective allows you to turn the focus from you to them. It helps you understand what needs to be on your home page and what doesn't. And which staff members need to be cross-trained on what topics. It allows you to put less emphasis on the things that matter to your institution (like the number of buildings you have) and more emphasis on the things that matter to your students."
Interested in learning more about how we mesh inbound marketing with higher ed? Download our eBook below.