Game on! What a wonderful night out at the Albany Ad Club’s 2016 Addy Awards. Hosted at The Vista on Van Patten Golf Course in Clifton Park, this year’s Addys was appropriately titled, “Addy Shack”—and there was no lack of understanding of the theme when you walked into the ballroom.
We tee’d off a little early here at CCA, with our very own “Happy Addys Day” cake, which we of course consumed for breakfast at the office and posted to social media to share the excitement.
Hours later, we spent the evening mingling over drinks and dinner, admiring outrageous outfits (ahem, David), and hanging out with a gopher that pranced around and greeted groups for photo-ops and playful banter.
CCA had a great turnout, with 17 of our 23-strong staff in attendance to support our entries and participate in the fun. The better showing, perhaps, was the 24 Addy Awards we took home that evening! After collecting the first award of the night, we continued to celebrate our victories and hard work until last call.
Congratulations to all of the Addy winners, a big thanks to the Albany Ad Club, and props to our team here at CCA!
Here’s a breakdown of our new awards:
2014-15 Enrollment Campaign (Viewbook, Travel, Search)
MBA Travel Piece
Catholic Central High School
Admissions Spot [Watch it now!]
Monarchs Athletic Identity
2014-15 Enrollment Campaign (Viewbook, Travel, Transfer & Financial Aid Brochures)
"So you want a career in fashion?" eBook
2014-15 Viewbook (Also a Best of Show finalist!)
Brand Spirit Video [Watch it now!]
Downloadable Content Campaign
2014-15 Enrollment Campaign (Early Inquiry, Travel, & Yield Piece)
Sophomore / Early Inquiry Piece
University of Pennsylvania
Arts & Culture at Penn Video [Watch it now!]
2015-16 Admissions TV Spot [Watch it now!]
We even picked up a few awards for ourselves:
2015 Holiday Card
CCA's Simple Truth [Watch it now!]
CCA + BC Wicked Smaht Mahketing Panel Landing Page
Want to know more about any of these pieces?