How to Increase Email Open Rates for Your College
Want to know how your institution's recruitment emails stack up against others in your field? According to a metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you're not satisfied with the number of opens you're seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.